3 reasons why a Fractional CMO for startups is a great idea
Does a Fractional CMO for startups make sense for founders? Typically, when a startup has raised some funding, the founder’s intuition, when it comes to marketing, is to hire a […]
In the News : The Uberisation of the Chief Marketing Officer (afaqs)
The basic premise for my ‘Fractional CMO’ pitch has been that in a certain context, renting can be better than buying. Venkata Susmita Biswas (afaqs) has captured this very […]
Startup Growth: How a Fractional CMO’s full funnel, 4 stage approach can help
While startup growth is a buzzword, different startups have different renditions of it. That in itself is fine, but limiting it to simply say, performance marketing is suboptimal for […]
The Definitive Content Strategy Guide for startups: A Fractional CMO’s 6 step process
A well-thought-through content strategy can be of great help in creating ‘pull’ for a brand. There are three critical points to note though. One, ‘content’, is a very generic […]
Brand Strategy for startups : 5 ways a Fractional CMO can help
Many people equate a television ad, or social media content, or even a tagline for a brand strategy. While all of these are possible elements, you still need a […]
When do you need a Fractional CMO, and how can they add value? A 10 point guide.
image via You’d have seen a version of this many times. The stage of your startup is indeed important, and it’s between seed and Series B that I believe […]
Fractional CMO: The 20-point ultimate guide for startup founders
Most founders I have met or worked with believe that marketing and brand are essential to their startup’s success. But between changing market dynamics, fickle funding cycles, and reducing […]
What makes a full stack marketer?
A question on Twitter prompted me to write about why I call myself a full stack marketer on LinkedIn. While one reason is the audience I connect to on LinkedIn and their familiarity with the phrase, the more important part is the experience and expertise that qualifies one for the usage. This is my version.
(In the News) Self Declaration : Advertising in India
Context The self declaration directive by the Supreme Court has created a mini tsunami in the advertising world. Starting June 18, 2024, all advertisers and advertising agencies have to […]
8 scenarios in which a Fractional CMO can help
It has now been 6 months since I began the Fractional CMO journey, and having interacted with dozens of founders/CEOs and an occasional CMO/COO (and in some cases worked […]
How a Fractional CMO helps you avoid compromising
image via slidebazaar In project management, they call this a golden triangle. It is a great representation of the three variables at play – quality, time, and cost. More […]
5 Indian examples of effective brand positioning – Part 2
Continued from Part 1 Brand Positioning Examples Zepto The quick commerce brand’s task is unenviable in a market that also has two big players who already have a system […]
5 Indian examples of effective brand positioning (and one non-positioning)
There are many frameworks for brand positioning, both in theory… …and in practice Getting brand positioning right is not an easy task, ask any brand custodian. But if you […]