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Hello!
I am Manu Prasad

A Fractional CMO for startups.

With 21+ years of experience in companies such as Myntra, Urban Ladder & most recently Scripbox, where I was the CMO, I am a full stack marketer, having led diverse teams across brand, digital marketing, growth, social media, content and PR. 

I now work as a Fractional CMO for startups on brand and growth initiatives. 

YES, REALLY
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Manu Prasad | Fractional CMO
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But, what is a 

Fractional CMO?

 

An efficient and effective way to accelerate brand and business growth.

 
 

Startups know that positioning their brand, and finding growth loops early on is crucial, but are unable to act on it for various reasons – time, money, lack of qualified folks etc. 

A Fractional CMO can work with the founding/ leadership/ marketing team on brand and growth challenges, until the startup is ready to hire a full-time CMO.

All of the expertise. Some of the time.

Here’s how it works.

ATM for startups 

No, not money. All Things Marketing. 

Set up

From effective brand storytelling to efficient GTM and growth loops, I’ll help you with everything you need to kickstart brand and business. 
Take a look at my 6 month CMO plan. 

Optimise

An objective audit of your marketing strategy and activities, to identify low hanging truths, and to find new means to accelerate growth. 
 

Refresh

Sometimes, marketing teams can benefit from a different perspective. A holistic one coming from someone who has been doing it for a while. 
 Or your brand/marketing lead could do with some help on ‘CMO readiness’. 

Troubleshoot

It could be anything – broad directional help, a workshop for your team, or a specific issue in brand strategy, growth through acquisition or retention, campaign management, content, social media, PR.  
 

In short, S/O/R/T your marketing. Makes sense?

LET'S CHAT


The Fractional CMO you need


The 'ex' axis

21+ years of experience across legacy brands, agency & startups in India

I have worked in diverse domains – from fashion to media to wealth management, and furniture and lingerie in between. 

 

myntra logo
scripbox logo
Urban Ladder logo
Times of India logo
GroupM
MidDay logo

The 'why' axis

A full stack marketer with leadership expertise in brand, digital, and growth

The chart gives you a quick read of how long in my 21 year career I have been working on specific domains. The youngest is PR (‘only’ 7 years). I can help you with a holistic perspective, or a deep dive into one or more specific marketing domains.  

 

Brand Management
90%
Performance Marketing
60%
Content
80%
Social Media
60%
PR
35%
Marketing Automation
40%

In the News

Manu Prasad Fractional CMO
Manu Prasad Fractional CMO Self Declaration Advertising India

We've not come this far to only come this far

Let’s connect to understand your needs, and find a way to work together.

SAY HELLO

A sense of kaam

Creatively effective. Boringly efficient. 

Manu Prasad | Brand Campaign | Positioning

Brand, Positioning, Campaign

Scripbox - Invest with Confidence

Manu Prasad | Brand Campaign| Influencer Marketing

Brand, Lead generation, Campaign, Influencers

Scripbox Tax Saver

Manu Prasad | Digital Marketing| MarTech

MarTech, Marketing Automation

Scripbox Martech

Manu Prasad | Startup Mentor| Accel

Startups, Mentorship

Accel : Seed to Scale

MORE PLEASE

Brandwidth

A full stack marketing podcast 

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