It’s a bit scratchy, courtesy a really bad broadband connection, but poor Prasant has done the best with the material he had been given. The chat was on Myntra’s social media strategy and how it manifests on various platforms. In addition to the more visible Facebook, and Twitter , it also covers our experiments on Pinterest, YouTube and even Foursquare. Most importantly, it covers one of the pillars of our social media strategy – customer care using Get Satisfaction. And finally, I gave a few thoughts on social commerce as well. Yes, I was asked for it. :p
Read more at Lighthouse Insights.