I had a lot of fun using a business and brand framing to look at movie marketing in the context of the Pan-India vs Bollywood debate. Thank you Guru for pushing me to do this.
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The world is fighting many existential crises – climate change, rising inequality, real and virtual viruses. That’s why it’s imperative that we discuss the one thing that offers us escape from all this. No, not the metaverse, but Bollywood. And its own existential crisis. I tried unsuccessfully to fob it off as Bollywood getting on the quiet quitting bandwagon but got unamused looks. So here goes – a simplistic take on it.
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