The basic premise for my ‘Fractional CMO’ pitch has been that in a certain context, renting can be better than buying. Venkata Susmita Biswas (afaqs) has captured this very well, and quoted me in her article on the rise of the Fractional CMO in India. She covers the reason why I use the term ‘Fractional CMO’ as opposed to a marketing consultant, and how it can help brands.
She has also highlighted my 6 month CMO offering, which is a structured journey for a startup to get going on brand and business growth.
You can read the article on afaqs, and drop in here to know more about my perspectives on the Fractional CMO role.
