Project Lead
My earlier post on media consumption fragmentation also made me think of the other side – the creation perspective. Despite the hubbub of “integrated campaigns”, some platform, more often than […]
Confessions of a ‘social worker’
It’s raining discounts and practically everything is on ‘Sale’, except probably Trivortex bangles! At Myntra, we’ve been having an ‘I Love Sale’ campaign running since January. While we have […]
Search me..
I was quoted in a recent Social Samosa post – on Facebook Graph Search. Do check it out on their website, it has useful thoughts from various others as […]
With great data…
LinkedIn’s article curation is improving very well in my case. What I particularly like is the dash of serendipity in the list. One of the articles I recently read […]
Social v2.0.1.3
I really avoid writing “trends for 20xx”, but towards the end of last year, I jotted down a few things for an article. Same thoughts, but I expanded a […]
Of trending on twitter and media fragmentation…
A couple of weeks back, I’d written about the increasing broadcast tendencies on social platforms. Some events last week reminded me of something I’d tweeted a while back – […]
The year that will be…
Crystal gazing began in right earnest in Dec 2012, and across the web, there were many top x predictions for 2013. Trendwatching made a list, and my favourites in […]
Servility or Clarity?
Trendwatching’s October brief – Servile Brands, reminded me of a favourite OTA which was generating some buzz recently for publicly firing its PR agency. (enough clues, but no names […]
Interviewed on Lighthouse Insights
It’s a bit scratchy, courtesy a really bad broadband connection, but poor Prasant has done the best with the material he had been given. 🙂 The chat was on […]
The story of #bachpanstyle
Myntra’s twitter accounthit a couple of milestones last week. For starters, it overtook me in terms of number of followers – not that I am way up on the […]