Create and curate
Yay! Instagram launched web profiles, and mine, as you can see, is dominated by food! Which meant that I was completely blown by what Zomato did with the Instagram […]
Branded Content.. Returns
Branded content is making a comeback, I think. I call it a comeback because I noticed quite a few posts in the last few days, but this is something […]
With a little help from friends…
It’s official now. I had suspected it for a while, but this post from Simply Zesty buy viagra in canada shows that page admins across the world are wondering […]
Mean better than average?
BBH Labs offered some excellent perspective in a post titled ‘Mean Brands‘ a few days ago, which pointed out that when brands are asked to be more human online, […]
Transmedia and popular culture
Last week, I chanced upon Coldplay’s latest comic-video. It’s apparently a prequel to a six-part comic which can be pre-ordered at the Coldplay Store. There’s also a live concert […]
The Things that FB Connect Us
Facebook’s ad film, released last week, reminds me of its redesigns – I hear it getting dissed across the web, starting with the place I saw it first. (check […]
Too big to fail
I had a bit of an epiphany a few days back. A sign of the needle shifting from social to media. In the era when the two words were […]
Differentiate or die?
I’m close to finishing “A Clash of Kings” – Book 2 of George R.R. Martin’s “A Song of Ice and Fire”. Pages 879-913 has lists of houses and characters. […]
The path to mediocrity
Seth Godin wrote a post on the masses vs great design, and how the brands we love refuse to become democracies. Yet, on an everyday basis, and across product […]
Raw Talent
Last year, when I wrote about transmedia, one of the examples I had used was WWE. Perhaps it is because pro wrestling is usually given a pass by mainstream […]