The price of influence
Speaking of trust, between a corporation and consumers, one of the earliest controlled version of ‘outsourcing’ it was celebrity endorsements. I use ‘controlled’ because organic WOM is not really […]
In trust we trust
Karthik recently wrote a post on a subject I’ve been thinking about for a while now – “How should brands use public information you share on social media“, on […]
Brand experiences
Twitter’s event based hashtag pages (as opposed to brand based) made me think about brands as experiences. In another era, the ‘experience’ was restricted to a limited number of […]
Deconstructing a viral
Google’s Project Glass demo was the best product demo I’d ever seen. The sheer possibilities with such a device was amazing, but in essence, it was the theatrics that […]
Social Interactions
When Paul Adams makes an ‘appearance’ on this blog, it usually involves profundity. (background) Last week, on Simply Zesty, I saw this amazing presentation he made recently, which, in […]
The Zeroth Place
When I read this post on how Starbucks was turning itself into a tech company and how it is increasingly using digital tools to interact with consumers to adapt […]
Master Class
Last week, I read a profoundly insightful post at Gaping Void, titled ‘On Mastery‘. The post seeks to answer (in Hugh’s own words) ““Success”. What does it take to […]
Building Brand Frameworks
It was an interesting coincidence that a couple of weeks back, around the time I posted on brand building and the effects of instant gratification (largely in the context […]
Branded trends
Last week, Karthik had a post titled “Twitter, Twitter on the wall.. Who’s the trendiest hashtag of them all” that resonated much with me. In fact, it was a […]
IMO
#UnfollowSachin – that was the trending reaction on Twitter to Tendulkar’s Rajya Sabha nomination. (and acceptance) It reminded me of a couple of excellent related posts I had read […]