Identity & Equity
I read two quotes in a completely unrelated (to this blog) context – Ashwin Sanghi’s “Chanakya’s Chant”, a work of fiction – but was intrigued by the perspective when […]
Brand Personalities
The discussions on anonymity are back in full force on the web, mostly courtesy Google’s stance against pseudonymity on Google+. Google has its reasons and is supposedly working on […]
Brands and Plus points
Considering that I tweeted this sometime back, and found this a great read, this post is not on the pros-cons/ how to use Google Plus or on the lines […]
Consumer Tracks
I heard a very interesting quote recently, attributed to Rishad Tobaccowala – When consumers hear about a product today, their first reaction is ‘Let me search online for it.’ […]
Influence, Decision Making & Data
It’s been just over a year since my last post on influence, but a couple of very interesting articles, and a few advances and observations makes this a good […]
A brand is
One of the interview questions that brand managers get asked early in their careers is 'What is a brand?' Some of my favourite answers have been 'a promise to […]
A Brief for Agencies
Will.i.am, musician at Black Eyed Peas, and Director of Creative Innovation at Intel, speaking at the Cannes Lions International Festival of Advertising Creativity (to be noted), said, “Ad agencies […]
Cause and Effect
My fandom relationship with the Pepsi Refresh Project has resulted in a few interesting conversations on this blog, this CSR one being the pick. As Surekha's comment says, this […]
Brands and Curation
Content and the need for brands to get into the space of creating it has been a subject discussed here several times. So, when I read about MTV's tumblr […]
Social’s Next Frontier – $ocial Commerce
1970 words is long even by my copious post standards, and that is the size of my article on afaqs, on social commerce. That, and a fortnight trip to […]