Brands & Niche Networks
For a while now, I have believed that one of the inevitable consequences of the sprawling social networks we see around today, would be niche networks. This is not […]
Button Mania
Since the Skybags driven conversation on Twitter a few weeks ago (related posts by L.Bhat and Karthik) I have wondered about the presence of Facebook/Twitter icons in print ads. […]
Brands – real and virtual frontiers
A few months back, I had written about the Balkanisation of the internet, in which I had asked how a brand could deal with the surge of not just […]
Social Shops
One of the trends I think will catch on in the next few years is social commerce, despite the buzz. 🙂 Though word-of-mouth has always been around, newer technologies […]
Plead Blue
<context> I missed the Twitter debate, but it was still interesting to see the two perspectives shared by Karthik and L.Bhat on Nike’s ‘Bleed Blue’ campaign. Bhat’s initial post […]
Lady Gaga, Identity and Flexible Persistence
Though the Old Spice man campaign (earlier post) was famed for its creativity, the other important part about it was the near real-time operations involved. More recently, I read […]
Monkeys, Rules and Insurgents
There was this forward that did the rounds about 8 years back, about how businesses are run. It involved 8 monkeys, bananas and a ladder. I’m going to repeat […]
Designs on Data
In the last post, I’d written about the massive amounts of data that is already being generated and will grow, whether or not organisations track/capture/use it. The question then […]
Data beyond social
A couple of weeks back, when I wrote about location based interactions, I’d said that the limits of my imagination prevent me from thinking of anything beyond brand ‘controlled’ […]
New media indeed
When I wrote this in last week’s post – “‘social’ as it relates to friends and followers’ overrules ‘social’ as a relationship between brand and consumer”, in the context […]