Brands going places
So, almost a year after I blogged here about Cafe Coffee Day’s potential gains from Foursquare, they have become (as far as i know) the first Indian brand to […]
Attention everyone
It was a strange coincidence that I watched the 62 Super Bowl ads back-to-back, (thanks to this aggregation effort by Mashable) on the same day that I read this […]
Brand-streams
Last week, I got a beta invite from a new lifestreaming service called Memolane and I’ve added my blogs and quite a few services I use to it. You […]
Next.org
A few days back, I happened to receive some understanding on the difference between an ‘organisation’ and an ‘institution’. As is my wont, I immediately came back from the […]
While on contextual reputation…
Though I don’t answer much on Quora, I am quite a gawker and vote up answers too. One feature of Quora that I found extremely interesting and useful (and […]
Appeasing consumers
Last week, I had asked on twitter whether Indiatimes should consider buying/building a GroupOn clone and use its other media platforms to scale the business, especially since its also […]
All hands on deck
Since tis still the season of predictions and ‘looking forward to in 2011’, and because I brought up the subject of brand agencies reshaping themselves for the future, I […]
Brand agencies redux
One of the ways to measure brand communication is to view it through the prisms of effectiveness and efficiency. I sometimes get the feeling that with time, mass media […]
Social + Scale = #fail ?
Remember the post on Social Media Explorer titled ‘Is Content Marketing the new Advertising?’ I had linked to earlier, while on the subject of content, media and distribution? To […]
Social Induction
‘Disparate’ perhaps wouldn’t describe it best, but definitely 3 different posts in terms of scope and point of focus, but which I thought were in their own way, circling […]