When do you need a Fractional CMO, and how can they add value? A 10 point guide.
image via You’d have seen a version of this many times. The stage of your startup is indeed important, and it’s between seed and Series B that I believe […]
3 things to understand before running that startup marketing plan
Many founders end up executing a startup marketing ‘strategy’ based on immediate circumstances. This could be a preference for performance marketing based on a desire to show immediate revenue, […]
Fractional CMO: The 20-point ultimate guide for startup founders
Most founders I have met or worked with believe that marketing and brand are essential to their startup’s success. But between changing market dynamics, fickle funding cycles, and reducing […]
Decoding the rise of millennial investors, with ET Now
From being part of the BTS Army to getting nostalgic about Backstreet Boys, millennials are a diverse cohort, and have many sub-segments. Based on the recent CAMS report, ET Now gave me […]
Picture abhi wonky hai (movie marketing)
I had a lot of fun using a business and brand framing to look at movie marketing in the context of the Pan-India vs Bollywood debate. Thank you Guru […]
An interview with ET Brand Equity on PR
I spoke to ET Brand Equity for their series ‘My experiments with PR’ on challenges, learning, long -term communication, and how one sees the role of PR in the larger CMO portfolio.
A digital multiverse
The metaverse is increasingly becoming a frontier for tech companies to deploy the narrative that suits them. Even as AR and VR tease out the various possibilities, what could it all lead to?
Content Strategy with Pepper Content
In the initial years of my career, I worked with brands where content was the product. In the last decade, a part of my job has been the creation and marketing of content as a component of brand and digital acquisition strategies. The video captures what has been an interesting journey. We also briefly chat about the future of content.
Marketing @ Scripbox during Covid
A chat with exchange4media on what we have been up to at Scripbox in terms of brand and marketing strategy, and a few thoughts on the role of digital, […]
A System 3 path to brand building
We already know about Systems 1 and 2 in decision making, and it has had many use cases in marketing (Nudge). But I recently learned about System 3. This post is some thinking on how it can be applied in marketing.