Social Branding (3 of 3)
I’d mentioned in my last post on the subject, about a study which showed that 93% of online Americans wanted companies to have a social media presence, and believed these […]
Really, Google?
….and while there have discussions and rants about the need for brands to start using digital media intelligently, the news is that the greatest internet brand of them all […]
Digital User Divides (2 of 3)
Technorati recently released the ‘State of the Blogosphere 2008‘ report which throws some light on the trends in blogging. While the numbers might indicate that the phenomenon of blogging […]
Emotional Brand Stories (1 of 3)
Last week, Afaqs had covered the Asia Brand Congress 2008, which throws some light on how marketers and agencies view brands and their relationships with consumers. You can read […]
The In thing
A few days back, I had written about wanting to see an internet entity’s brand campaign. And within a few days, as if on demand, the in.com TV commercials […]
Tele Visions
Its been a while since I saw impressive ads on the tube, and that added to the negligence towards the brands’ part of the blog. So, here’s a look […]
The new brand ambassador – you
Sometime back, I saw a press release of an entity called AdBhai. It is positioned as a no-frills classifieds portal and according to the release, has implemented Google’s Friend […]
Yodel Tales
I’ve always wanted to catch a big web entity’s brand campaign. No, Zapak and Rediff are not included because those were more product feature led campaigns, mail or to […]
Cause and Effects
Sometime back I’d written about the potential of the net, and especially the latest community version to do good to humanity. One of the startups that was presented at […]
Twitter – the official version
There were some pretty interesting new things that came out at TechCrunch50 last week. TC50 was a conference that took place from September 8-10, 2008 where 52 of the ‘best’ […]