Freescale?
Yesterday’s post made me think about scale- Air Deccan certainly had that, but it did not help them much in the long run as far as profitability goes, as […]
Dear Departed Deccan
There was an article in ET yesterday discussing the future of India’s first low cost carrier – Air Deccan. Inspite of the vociferous protests that I have made regarding […]
The long tales of brands
A few days back, I read a post by Seth Godin. To summarise, it was about how people in general, and especially marketeers, put on a show, on purpose. That […]
India and the Internet
I read a report by Akamai recently on the state of the internet. Before i start on that, I have to share the wonderful experience I had with Akamai. […]
Super Bowled
I asked a colleague what his plans were for the evening. He looked at me quizzically. I reminded him of the fact that the IPL finals had been on […]
Social Media Marketing/ DM 2.0
There’s a very interesting post I read at WATBlog, interesting because while I’ve been thinking about it, I’ve not been able to put my finger on it correctly. Harshil, […]
Peer Pressure?
Yesterday, Contentsutra carried a story about Times Business launching a professional networking site called Peer Power. The post also mentioned that the new site wouldn’t be leveraging Times Jobs. […]
Empty V ?
Despite myself, and despite ‘knowing’ the result, I actually sat down and watched the entire finale of MTV Roadies 5.0!! No, please don’t judge me, even when i say […]
Brand recycles
The concept of product lifecycles is a pretty old one. I’ve read a few articles on brand lifecycles too, like this one. But something I’ve been thinking about recently […]
So, whats the big picture?
A long time back, I’d written a post on Reliance’s (the Anil version) plans and how they could end up making one huge value proposition. At the time of […]