The Virtual Address
Read a very interesting argument yesterday here on how an online community is different from a group on a social network, or is it? As i commented there, while […]
Don’t call us, we’ll call you…
Read a very good post here on how words lured a potential customer in, but actions spoke louder and managed to get him out safely. I had a similar […]
Unsung Heroes?
The last few weeks have seen a flurry of activity in the nascent Indian ‘celebrity blogger’ space. Most of the action has been around Aamir Khan, and his newly […]
One up
While watching the nation’s current pastime yesterday, those irritating screen-side-and-bottom takeovers started happening, but there was one creative that made me smile. It had two popups (both with what […]
Brand new lock
We’ve seen Vodafone going through a massive exercise, we recently saw Ceat going through a painful exercise, and softly, quietly, like the brand its always been, Godrej has unveiled […]
Insurance Maxims
I bet all of you guys who’ve been following IPL would know Sanju by now. Sanju, who just gets lost in his iPod music, can’t hear his wife calling […]
Born tough, but advertising ruined me
Change. Thats exactly what I’d like those Ceat guys to do about their campaign. After their TVC started airing, it took me this post to understand exactly what they […]
Bubble 2.0
This could be called a misleading title, since it doesn’t have anything to do with the doomsday messages for web2.0, but working in a tabloid sometimes has its effects. […]
Citi Zen
There are a couple of Citibank ads that started appearing late last year. I haven’t been able to find it anywhere on the net, finally got one of the storyboards here. […]
On the right track
Saw the new Fastrack TVC on air – Shut up and Move On, but I didn’t see it there first. Fastrack is a brand whose communication i try to […]