Who let the dog out?
When Vodafone took over Hutch, many were concerned about the pug. But this put everyone’s concerns to rest. However, a lot of communication after that was dogged about its non – […]
IPL – Can we have some cricket please?
Notice, that its not a break from cricket. Mine is almost a contrarian stance from the cricket pundits as well as a section of the players and viewers who feel […]
Reach out
Last week, I read an article that gave the ‘share of the pie’ picture of different media in India. As expected, print is still king, though TV is fast […]
EnGROSSment
Yesterday’s, and for that matter today’s big story has been the apparent ‘Daraar’ in the Malaika-Arbaaz marriage, and the subsequent revelation that it was some sort of half baked PR gimmick […]
Ménage à trois ?
And finally the battle is on. The one that most people in the media fraternity would’ve been waiting for. TOI has finally launched in Chennai, amidst a lot of […]
That used to be my brand?
Almost every brand that one comes across these days is targeting the youth, and thats across categories. Of course, some brands have been doing it forever, and some have […]
The future of the Internet in India
is mobile. That’s a feeling I’ve been getting for quite sometime. Take a look at the figures Internet – 46 million according to the iCube report 2007 Mobile – […]
Social Icing
Continuing from what i wrote earlier, the social networks we’re familiar with (assuming you don’t use our friendly neighbourhood sites – cyworld, qq, mixi) have a revenue mix of […]
Evolution, or is it?
I read a couple of posts which made me think about this issue – social media’s role in the human mind’s evolution. What started out on a tangential note […]
Fooling around
Other than the regular dose of pranks that say, the print medium does, the digital medium is also becoming quite a treasure trove. The stuff thats being done on […]