@ #WIN14
BlogAdda and I go a long way back, practically to around the time they were born, and when I was asked to be a speaker at #WIN14, there really […]
Brand Agility
One of the movements that I’d mentioned in the drivers for brand/marketing in 2014 and beyond is agile marketing. In my mind, there are various factors that are contributing […]
Social’s second chance
For context, I believe the first chance was brand/marketing. That potential has pretty much been converted into a banal, mostly campaign oriented, traditional media (with better targeting thanks to […]
Brand, Marketing – 2014 and beyond
These are not really trends or predictions, it’s more a set of drivers and their impact on the domain of brand marketing. Technology: Disruption is an abused word, but […]
The evolution of work and the workplace
I spent Rajinikanth’s birthday at Jaipur, all thanks to one of my favourite bloggers – Kavi, who, in his official avatar, invited me to his organisation’s annual HR conference. […]
To be a content brand
I had a bit of an epiphany when I read this superbly written post on Snapchat and the nuances of storytelling. In my last post on the utility of a brand, I […]
The utility of a brand
After the ‘social product‘ post, the brand guy in me wanted to reconcile this evolution of the product with the brand story. After all, ‘network effects’, ‘purpose’, ‘community’ etc […]
The Social Product
A few days ago, I read this post that cited studies on consumer sentiment (US, UK) about brands being present on social media. There are plenty of interesting perspectives […]
A culture of innovation
More than four years ago, I’d written a post juxtaposing product and consumer life cycles wondering how products could evolve, yet be relevant to users at various stages of […]
Social @ Myntra – Part 2
continued from Part 1 Creating, correcting and maintaining brand perception and resolving customer issues were fundamentally the objectives when operating in the customer care and brand domains respectively. But […]