Social @ Myntra – Part 1
Over and out @myntra đŸ™‚ — manu prasad (@manuscrypts) September 30, 2013 [The intent in writing this is manifold – primarily my obsession for chronicling, and it being my […]
That’s the plan for now
This ‘what could have been’Â post on FB Platform and the broader theme of ‘move fast, break things’ made me think about planning – brand as well as business, how […]
Can media become social enough?
A few days back, it was reported that Facebook now had a million active advertisers, and that LinkedIn has 3 million company pages. I’ll let that sink in, in […]
Brands and the Personal API
Lifestreaming and I go way back, at least 5 years. 2008 was when I wrote about it first, though the experiments had started earlier. Most of the services I’ve […]
For brands to make it….
At #SBS2013 Jeff Dachis posed an interesting thought, captured by Gautam in this tweet. “The shift is also going to be from “owning” to “sharing” goods and services, don’t […]
@ Social Business Summit
I was quite thrilled to be invited to speak at the Mumbai version of the Dachis Group’s Social Business Summit – not just because of my awesome co-speakers, but because […]
A new brand narrative
Dove’s immensely viewed ‘Real Beauty’ video has sparked a parody and many debates including how the content would (or would not) help sales. But what it actually reminded me […]
All ideas are equal, some more equal than others…
(via Threadless) A conversation in office on an unrelated topic led me to ask this question on Twitter. A conversation made me think – are we more ok with […]
The more things change….
Just a couple of weeks back, I’d written about influence and context, and last week the twitterverse had some excitement delivered courtesy Disney. I couldn’t experience it first hand, […]
Influence & Context
Last week, I read two stories on influencers on sites that influence me. đŸ˜€ Since that’s a topic that has been seen here before (1,2,3) and it’s been a […]