Any Ideas?
Reading this post today, on how Tata Sky and Dish TV have both partnered with matrimony portals -Bharat Matrimony and Shaadi.com respectively, in the space of a single day, […]
Tata Shy?
I saw an ad for Tata Sky yesterday for one of their in house channels – Active Darshan. That, coupled with the announcement of Aamir Khan being made brand […]
Mass among the Niche
An interesting post here sparked off an even more interesting discussion on twitter, which made me think about online entities’ relationship with mass media in general. The above post […]
Train of Thought
Social media enthusiasts are often quizzed on the ROI that it delivers, and in many cases, ‘conversation with customers’ is met with a lot of skepticism. which led me […]
More to watch
I’m quite an Aamir hater these days, after his unpalatable sense of humour, and that has prompted me in the past to be a savage critic of most ads […]
Carp
I usually don’t pay much attention to car and bike ads, primarily because I am not their target audience, at least for now, and from a brand pov because, […]
Social Ambassadors
Yes, it is the age of conversation, but in India it is also the age of brand ambassadors. And not just the average Joe Ambassador, but ones who blog. […]
Opacity
Read two interesting posts, seemingly not very connected, but actually so. The first one was here, (don’t miss the article it has linked to either) and it talks about […]
Mo Brand Ambassadors
I just realised that I totally forgot about Abhi B (or Shaky B, depending on your levels of dislike. Oh ok, I’ll stop. Can’t even be a bit nasty […]
Ad-vanced Processing
No, don’t go away, this is not a tech post. And stop sniggering, one day I will write a tech post. Hell, if Laloo can blog…There’s been a spate […]