Who let the dog out?
When Vodafone took over Hutch, many were concerned about the pug. But this put everyone’s concerns to rest. However, a lot of communication after that was dogged about its non – […]
IPL – Can we have some cricket please?
Notice, that its not a break from cricket. Mine is almost a contrarian stance from the cricket pundits as well as a section of the players and viewers who feel […]
Reach out
Last week, I read an article that gave the ‘share of the pie’ picture of different media in India. As expected, print is still king, though TV is fast […]
EnGROSSment
Yesterday’s, and for that matter today’s big story has been the apparent ‘Daraar’ in the Malaika-Arbaaz marriage, and the subsequent revelation that it was some sort of half baked PR gimmick […]
Ménage à trois ?
And finally the battle is on. The one that most people in the media fraternity would’ve been waiting for. TOI has finally launched in Chennai, amidst a lot of […]
Brand or Ambassador?
India’s success story and the rapid rise of consumerism has resulted in a feast for anybody who comes close to being a popular person. No, I didn’t mean your favourite office peon, what […]
Youngistunned
Remember the fun we used to have with the Sprite vs Mountain Dew which used to be so entertaining – the ‘I want to do’ version that Sprite did […]
Miscellaneous 2.0
Since 2.0 has been liberally used to portray any improvement/new version, i thought it made a good post headline :). On a sidenote, i even saw ‘Family 2.0’ in […]
Knowing the Pulse
Saw the new Bajaj Pulsar ad? I did too, and exept for the music, it didn’t do too much to me. So i asked a few guys who like […]
Dotty
There was this nice game we used to play as kids – join the dots. The context? Unless you’ve been living in a cave without a cable connection, the […]