Can media become social enough?
A few days back, it was reported that Facebook now had a million active advertisers, and that LinkedIn has 3 million company pages. I’ll let that sink in, in […]
All ideas are equal, some more equal than others…
(via Threadless) A conversation in office on an unrelated topic led me to ask this question on Twitter. A conversation made me think – are we more ok with […]
The more things change….
Just a couple of weeks back, I’d written about influence and context, and last week the twitterverse had some excitement delivered courtesy Disney. I couldn’t experience it first hand, […]
Project Lead
My earlier post on media consumption fragmentation also made me think of the other side – the creation perspective. Despite the hubbub of “integrated campaigns”, some platform, more often than […]
Search me..
I was quoted in a recent Social Samosa post – on Facebook Graph Search. Do check it out on their website, it has useful thoughts from various others as […]
Social v2.0.1.3
I really avoid writing “trends for 20xx”, but towards the end of last year, I jotted down a few things for an article. Same thoughts, but I expanded a […]
With a little help from friends…
It’s official now. I had suspected it for a while, but this post from Simply Zesty buy viagra in canada shows that page admins across the world are wondering […]
Differentiate or die?
I’m close to finishing “A Clash of Kings” – Book 2 of George R.R. Martin’s “A Song of Ice and Fire”. Pages 879-913 has lists of houses and characters. […]
Branded Spikes
While waiting for the cognitive teardown of the immensely viral Kolaveri (like this Angry Birds one) in the form of either ‘What we can learn from’ or ‘How to […]
Coffee and brand stories
One of the best Indian brand stories I have seen in recent times is Chetan Bhagat. He has pretty much nailed the product, price and promotion, and gets better […]