Brands, Identity and Consistency
So, Google+ kindly consented to host brands and organisations on the platform (announcement) and immediately gave examples of pages already available. These include Pepsi, WWE, Burbery and so on. The […]
A Brand’s new story
Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read […]
A brand is
One of the interview questions that brand managers get asked early in their careers is 'What is a brand?' Some of my favourite answers have been 'a promise to […]
A Brief for Agencies
Will.i.am, musician at Black Eyed Peas, and Director of Creative Innovation at Intel, speaking at the Cannes Lions International Festival of Advertising Creativity (to be noted), said, “Ad agencies […]
Brands and Curation
Content and the need for brands to get into the space of creating it has been a subject discussed here several times. So, when I read about MTV's tumblr […]
Social’s Next Frontier – $ocial Commerce
1970 words is long even by my copious post standards, and that is the size of my article on afaqs, on social commerce. That, and a fortnight trip to […]
Button Mania
Since the Skybags driven conversation on Twitter a few weeks ago (related posts by L.Bhat and Karthik) I have wondered about the presence of Facebook/Twitter icons in print ads. […]
Brands – real and virtual frontiers
A few months back, I had written about the Balkanisation of the internet, in which I had asked how a brand could deal with the surge of not just […]
Plead Blue
<context> I missed the Twitter debate, but it was still interesting to see the two perspectives shared by Karthik and L.Bhat on Nike’s ‘Bleed Blue’ campaign. Bhat’s initial post […]
Lady Gaga, Identity and Flexible Persistence
Though the Old Spice man campaign (earlier post) was famed for its creativity, the other important part about it was the near real-time operations involved. More recently, I read […]