Social deluxe
Sometime back, Mashable had an interesting post on luxury brands and social media. While a few points were raised on the challenges, the one that interested me most was […]
Big brands, small ideas
I ended last week’s post with a note that social media services provide brands a way of having their lifestream online, and weaving themselves into the consumers’ context. Last […]
Bloody cool. They’ve earned it. Cheers.
Ok, that was a fairly long and (to some of you) meaningless title, but that was the only way I could think of, to connect the three brands whose […]
Brands – Maturity, Transparency, Objectivity
On the day that gay sex was made legal in India, I had wondered aloud on Twitter, whether condom brands like KS, Moods or even a deo brand like […]
Aggregation and Segregation
The ‘Morgan Stanley report‘, compiled by their 15 year old intern- on how teens (UK ) consume media- released a few days ago, got less than an enthusiastic response […]
Inside Intel
A video that was shared yeterday on Facebook by a friend got me to check out Intel’s latest global campaign – Sponsors of Tomorrow. I then remembered that a […]
Zoozoology..and more
The jury is still out (and perhaps permanently so) on who actually won the IPL – the fake IPL player or the Zoozoos. Both massively popular, they even have […]
What’s on TV? The Internet
The confluence of web and TV has been a topic of discussion for quite sometime now. The initial version of Web TV- with a set top box and keyboard, […]
The evolution of Content Marketing
A few weeks back, the eMarketer released some statistics about the kind of web advertisements that elicit reactions from readers. Clearly, the crowd likes to see ‘advertisements’ within content […]
Social Media – beyond strategy
Unilever CMO Simon Clift, at Ad Age’s Digital Conference, spoke about the increasing role of social media in brand management, and said that the internet allows consumers to hijack […]