(In the News) Self Declaration : Advertising in India
Context The self declaration directive by the Supreme Court has created a mini tsunami in the advertising world. Starting June 18, 2024, all advertisers and advertising agencies have to […]
3 reasons why a Fractional CMO for startups is a great idea
Does a Fractional CMO for startups make sense for founders? Typically, when a startup has raised some funding, the founder’s intuition, when it comes to marketing, is to hire a […]
Fractional CMO for startups – 8 scenarios
It has now been a year since I began my journey as a Fractional CMO for startups, and having interacted with dozens of founders/CEOs and an occasional CMO/COO (and […]
In the News : The Uberisation of the Chief Marketing Officer (afaqs)
The basic premise for my ‘Fractional CMO’ pitch has been that in a certain context, renting can be better than buying. Venkata Susmita Biswas (afaqs) has captured this very […]
5 Indian examples of effective brand positioning – Part 2
Continued from Part 1 Brand Positioning Examples Zepto The quick commerce brand’s task is unenviable in a market that also has two big players who already have a system […]
Startup Growth: How a Fractional CMO’s full funnel, 4 stage approach can help
While startup growth is a buzzword, different startups have different renditions of it. That in itself is fine, but limiting it to simply say, performance marketing is suboptimal for […]
5 Indian examples of effective brand positioning (and one non-positioning)
There are many frameworks for brand positioning, both in theory… …and in practice Getting brand positioning right is not an easy task, ask any brand custodian. But if you […]
The Definitive Content Strategy Guide for startups: A Fractional CMO’s 6 step process
A well-thought-through content strategy can be of great help in creating ‘pull’ for a brand. There are three critical points to note though. One, ‘content’, is a very generic […]
Brand Strategy for startups : 5 ways a Fractional CMO can help
Many people equate a television ad, or social media content, or even a tagline for a brand strategy. While all of these are possible elements, you still need a […]
3 things to understand before running that startup marketing plan
Many founders end up executing a startup marketing ‘strategy’ based on immediate circumstances. This could be a preference for performance marketing based on a desire to show immediate revenue, […]