Human Brands
Trendwatching’s trend for March 2012 is quite an interesting one – ‘Flawsome‘, driven by brands becoming more ‘human’ and the fast rise of transparency. It’s quite an irony – […]
On the first death of Facebook Commerce…
Towards the middle of last year, I’d written a column at afaqs on how social and commerce were in a relationship. A few months later, I revisited the premise […]
Brand Timelines
So it looks like Facebook will start releasing the Timeline feature to brands very soon. Though it is still unknown how this will turn out, there are already what-to […]
Clear Blue Oceans
The last week, I encountered a few ‘brand response scenarios’ – two of them in which I was directly involved, and one where I was just an onlooker. Since […]
Social + e-commerce ≠ Social Commerce
The last 2 editions of Kuliza’s Social Technology quarterly impressed me with the breadth of perspectives as well as the understanding of the subject that the authors displayed. So […]
Consistency and cohesion
Google’s Search Plus your World once again made me think about consistency, (in terms of a brand’s voice) a subject that finds frequent mentions here. Consistency in branding has […]
Good cop, bad cop
Identity in era of social media proliferation was something I brought up in last week’s post. Since then, my office has shifted, and I have to travel a little […]
Enterprise, Consumer, Interface
Facebook’s new Groups at [university] feature, which allows users to create groups that are only visible to those with the relevant and authenticated .edu address, is probably the social […]
Branded Spikes
While waiting for the cognitive teardown of the immensely viral Kolaveri (like this Angry Birds one) in the form of either ‘What we can learn from’ or ‘How to […]
Coffee and brand stories
One of the best Indian brand stories I have seen in recent times is Chetan Bhagat. He has pretty much nailed the product, price and promotion, and gets better […]