Next.org
A few days back, I happened to receive some understanding on the difference between an ‘organisation’ and an ‘institution’. As is my wont, I immediately came back from the […]
While on contextual reputation…
Though I don’t answer much on Quora, I am quite a gawker and vote up answers too. One feature of Quora that I found extremely interesting and useful (and […]
Appeasing consumers
Last week, I had asked on twitter whether Indiatimes should consider buying/building a GroupOn clone and use its other media platforms to scale the business, especially since its also […]
All hands on deck
Since tis still the season of predictions and ‘looking forward to in 2011’, and because I brought up the subject of brand agencies reshaping themselves for the future, I […]
Brand agencies redux
One of the ways to measure brand communication is to view it through the prisms of effectiveness and efficiency. I sometimes get the feeling that with time, mass media […]
Social + Scale = #fail ?
Remember the post on Social Media Explorer titled ‘Is Content Marketing the new Advertising?’ I had linked to earlier, while on the subject of content, media and distribution? To […]
Social Induction
‘Disparate’ perhaps wouldn’t describe it best, but definitely 3 different posts in terms of scope and point of focus, but which I thought were in their own way, circling […]
Content, Media, Distribution
I read an interesting post at Social Media Explorer titled ‘Is content marketing the new advertising‘. More than the specific subject itself, which I write about occasionally, it made […]
A social culture?
Even as I write this, Titan is looming on the horizon – not Saturn’s moon, but Facebook’s purported mail service, which can (potentially) stake claim on another front that […]
Place and Time
After Facebook announced its plans to use its social graph to become the mayor of Location (via Places API, deals) and also become the ubiquitous sign in on the […]