Influence Cycles
The term ‘influencer’ is a recurring one in social media. Mahendra had a tongue-in-click post last week on the subject, and Surekha and I ended up taking it on […]
Services, Information, People
Even as the first trailer of ‘The Social Network‘ was released last week, and even as fresh rounds of humour/angst on Facebook’s privacy algo (Google’s too) are unleashed regularly, […]
Square Routes
Despite my niggle with location based services (specifically Foursquare) – that the game part is taking away from the social/utility part of it, I still believe that they’re an […]
Banking on data
There was an article recently at PSFK, which, in addition to the impending data explosion, also talks of the need for brands to invest in technology to mine, analyse […]
PR – Public Relationship
The control a brand has, or rather the lack of it, was evident in two examples I saw recently. Both became viral, one at a very small level, and […]
On location.. and beyond
A few weeks back, @gkjohn and I were invited to Chandu’s Military hotel in Malleswaram by the inimitable @parthajha . After an amazing meal, we walked back to where […]
Go-to-social media
A few weeks back, I’d mentioned Tac Anderson’s ‘3 types of social media strategy‘ . To quickly summarise, the first is the ‘toe-in-the-water’ approach (not really a strategy), the […]
Online Segmenting and segregating
We’ll start the thought from the easiest place. Facebook. 🙂 From industry leaders quitting Facebook to TC stating that media attacks on FB are getting out of hand, to […]
Brand Privacy
The implications of Facebook’s recent moves are still gobbling up most of the virtual column space available. From discussions happening in my own set of connections, it does seem […]
Early Bird Rewards
At least two major virtual happenings, one that has massive implications on the future of the web, and the other, slightly more subdued, but not lacking in potential. The […]