Newsmakers
Its ironic that I have to start the post this way, but Disclosure: I work with The Times Group 🙂 There was some amount of Twitter buzz a couple […]
(Non) User Generated Content
World AIDS Day – a humble contribution Much to the brand’s credit, they RT ed my work, on Twitter. And that little stunt led to the image being viewed […]
A Dunbar’s number for brands?
Seth Godin had a very good take on the Dunbar Number recently in the context of connections made on Twitter and Facebook. (Wikipedia: Dunbar’s Number is a theoretical cognitive […]
Even distribution
The per second and per character billing wars happening in the Indian mobile space now, made me consider whether its beyond a price thing – a need for consumers […]
Twitter lists, Social Search and brand content distribution
So its been quite a while since Twitter lists launched, and the ego seems to have stopped trending now. The open API means that we can hopefully see a […]
Brand equity in real time
Media Post reports that Yahoo’s latest campaign caused its perception among U.S. adults to fall steeply – apparently, YouGov’s BrandIndex, which tracks daily consumer perception of brands, found that […]
Social Inside
There’s quite a funny video that has got almost 50,000 views by now on YouTube. It is titled ‘The Social Media Guru’, and in case you haven’t seen it […]
Wavering
My twitter stream over the last weekend and to a certain extent this week too, was dominated by Wave. People asking for invites, writing about their first impressions, cracking […]
Brand Chats – Google & Godin
Last week, Seth Godin’s company Squidoo launched “Brands in Public” (BIP from now), a service which creates pages -‘public-facing dashboards’ that aggregate conversations about brands on Twitter, YouTube and […]
Social deluxe
Sometime back, Mashable had an interesting post on luxury brands and social media. While a few points were raised on the challenges, the one that interested me most was […]