Zoozoology..and more
The jury is still out (and perhaps permanently so) on who actually won the IPL – the fake IPL player or the Zoozoos. Both massively popular, they even have […]
What’s on TV? The Internet
The confluence of web and TV has been a topic of discussion for quite sometime now. The initial version of Web TV- with a set top box and keyboard, […]
The evolution of Content Marketing
A few weeks back, the eMarketer released some statistics about the kind of web advertisements that elicit reactions from readers. Clearly, the crowd likes to see ‘advertisements’ within content […]
Social Media – beyond strategy
Unilever CMO Simon Clift, at Ad Age’s Digital Conference, spoke about the increasing role of social media in brand management, and said that the internet allows consumers to hijack […]
The brand…behind the scene
The advantages that social media has to offer are best derived by participating. When brands understand that, we get to see Facebook pages (or profiles) and twitter accounts. While […]
“Bridging the Social Media Divide”
There’s this hashtag on Twitter – #bsmd, which stands for “Bridging the Social Media Divide”. The first meeting was hosted by Pinstorm, and discussed (according to the Pinstorm blog) […]
@having Maggi
A couple of days back, I happened to see the TVC made as part of Maggi’s 25 years in India celebrations, and the association with the brand was so […]
Sizing up
Quite sometime back, Chris Brogan had written a small post on ‘Small is a weapon’ with its many advantages like the ability to experiment more and respond faster (than […]
Conversations in social media
The Facebook redesign and the possible redefining of brands’ interaction with users on the service would perhaps make organisations dwell a little more on their new media strategy. I […]
Change is here, hard cash?
The question I posed on the Digital Marketing India group in LinkedIn, on whether advertisers would consider Facebook a better place to spend than Twitter, post the FB redesign, […]