The heat is on…
You know its summer when you see the various soft drinks launching their ‘season collection’. Coke, Pepsi, Thums Up, Mirinda and Sprite have all started bombarding the channels with […]
Brands & Media Metrics
Rajesh Lalwani raised an interesting point in his post a few days back, on how the performance of a social media campaign should not be judged solely by the […]
Product Life Cycle and Consumer Life Cycles
One of the social web’s by products er, products, are “shiny new objects”. (new services that launch and send us enthusiasts into a tizzy. All the web 2.0 greats […]
More than fizz and froth
While the recession hits the economies worldwide, the cola giants have been trying their bubbly best to get the fizz back into the lives of their target audience, through […]
For a few dollars more…
This won’t be the first time I’ve written about Twitter’s revenue model, and I suspect it won’t be the last. In fact, the last time I wrote about it, […]
Brands & Associations..
When we met sometime back, Nikhil asked whether I’d noticed the smudging of the Coke logo in a scene from Slumdog Millionaire. I hadn’t, and we weren’t sure if […]
LinkedIn…a bit more
A few weeks back, RWW had an interesting piece on why LinkedIn shouldn’t have Facebook envy, and should not attempt to make itself a destination site like the social […]
Crowd Control by the crowd
Its rightly said that however thinly you slice the bread, there will always be two sides. Sometimes the very features that makes me love the social web – sharing […]
Brands among sheep
A few days back, I read a post on Adage, about how Facebook has become a place to collect friends. A large part of the post was about how […]
Electronic Social Responsibility
Late last year, I remember reading this article that talked about a study by Havas Media, which “looks at the impact of climate change on business from the point […]