Web 2.0 and transience
As I am wont to do at infrequent intervals, I came up with one of those quirky connections – this one, for Tata Sky. I mentioned on Twitter that […]
A brand is a …….. the search is on
A few days back, Manish had an extremely interesting post titled ‘Image vs Algorithm’. It questions the relevance of ‘brand image’ in a scenario where people just ‘do a […]
Nick Niche
Trendwatching has a small preview of the consumer trends of 2009 – half a dozen, to be exact. You can catch all 6 here. The one that interested me […]
BoT – Brands on Twitter
A few days back, there were a couple of very interesting posts on Mashable – on the topic of whether brands belong to Twitter- one post against, and a […]
Talking Shop
My post last week– on the topic of communities that individuals will initiate or will be part of, also made me think of organisations and brands, and what communities […]
A TVC viral ?
Some of you might remember this ad of Bajaj for their 125 cc bike . httpv://www.youtube.com/watch?v=Gydm0ndfUQA It had 2 guys comparing their bikes at a traffic junction, and shows […]
News..yes. Papers?
Rupert Murdoch recently stated that the doomsayers predicting the end of the newspaper industry are off the mark. According to him, online readers also need news form a source […]
Bigg Loss?
At the beginning of this season of Bigg Boss – Bigg Boss 2, I had wondered how many brands would involve themselves in the reality show. I was hoping […]
Micro Ambassadors
The recent twitterguru polls conducted by itwote was a neat social experiment. The idea was to choose the person on twitter (in India) most loved by all. In that […]
Figuring Social Media?
Recently, Jeremiah Owyang wrote about Intel’s community efforts, which also throws light on the join vs create debate that has intrigued me too, for quite sometime. Intel’s marketing manager […]