Tata Sky – life after plus
I did wonder what was cooking when Aamir first appeared in the Tata Sky Plus teasers. But in the end, i felt that with this different service (a personal […]
I did wonder what was cooking when Aamir first appeared in the Tata Sky Plus teasers. But in the end, i felt that with this different service (a personal […]
The world, or at least most of it, has been applauding the success of Obama’s social media strategy, stating it as one of the big pillars of his victory, […]
A post on the WindChimes blog sparked off an interesting argument on whether banner advertising on Facebook is called Social Media Marketing. But before we step into that, a […]
So, after 5 months of work, pepsi has finally come out with its logo. The new logo is supposed to be a ‘quantum leap’ in positioning and defining Pepsi […]
It would’ve been a big shock to Airtel, having their entire teaser campaign hijacked by BIG. Painstakingly created, their four ads conveyed four different aspects of the service and […]
Like I commented here, my reaction to Coke’s latest TVC is one of its own iconic tag lines – Thanda Matlab Coca Cola. The ad, which tries to showcase […]
Found an excellent article shared via Reader (thanks to @vimoh) which sought to mash marketing, and more specifically, social media into the life of Superman. Through this example, and […]
I’d mentioned in my last post on the subject, about a study which showed that 93% of online Americans wanted companies to have a social media presence, and believed these […]
….and while there have discussions and rants about the need for brands to start using digital media intelligently, the news is that the greatest internet brand of them all […]
Technorati recently released the ‘State of the Blogosphere 2008‘ report which throws some light on the trends in blogging. While the numbers might indicate that the phenomenon of blogging […]