Marching to different beats
I read an article today on LiveMint, which deals with creating UGC for TV and Radio. Well, for starters, I think its already being done. The polls, the debates […]
Tata Shy?
I saw an ad for Tata Sky yesterday for one of their in house channels – Active Darshan. That, coupled with the announcement of Aamir Khan being made brand […]
Mass among the Niche
An interesting post here sparked off an even more interesting discussion on twitter, which made me think about online entities’ relationship with mass media in general. The above post […]
Train of Thought
Social media enthusiasts are often quizzed on the ROI that it delivers, and in many cases, ‘conversation with customers’ is met with a lot of skepticism. which led me […]
Better..Best..Bested
A long time ago, during those heady MBA days, a few of us had put together a theme for the batch – kaizen, a Japanese philosophy for constant improvement. […]
$ocial Media
This is why I love the conversational web. It provides an excellent means to connect ideas, and er, write a post. I saw a tweet from @jowyang which was […]
More to watch
I’m quite an Aamir hater these days, after his unpalatable sense of humour, and that has prompted me in the past to be a savage critic of most ads […]
Social Evolution
The issue has been doing the rounds in my head for sometime now, it started with a question on LinkedIn about companies using CSR only for PR purposes, and […]
Carp
I usually don’t pay much attention to car and bike ads, primarily because I am not their target audience, at least for now, and from a brand pov because, […]
Social Ambassadors
Yes, it is the age of conversation, but in India it is also the age of brand ambassadors. And not just the average Joe Ambassador, but ones who blog. […]