One up
While watching the nation’s current pastime yesterday, those irritating screen-side-and-bottom takeovers started happening, but there was one creative that made me smile. It had two popups (both with what […]
Brand new lock
We’ve seen Vodafone going through a massive exercise, we recently saw Ceat going through a painful exercise, and softly, quietly, like the brand its always been, Godrej has unveiled […]
Insurance Maxims
I bet all of you guys who’ve been following IPL would know Sanju by now. Sanju, who just gets lost in his iPod music, can’t hear his wife calling […]
Born tough, but advertising ruined me
Change. Thats exactly what I’d like those Ceat guys to do about their campaign. After their TVC started airing, it took me this post to understand exactly what they […]
Bubble 2.0
This could be called a misleading title, since it doesn’t have anything to do with the doomsday messages for web2.0, but working in a tabloid sometimes has its effects. […]
Citi Zen
There are a couple of Citibank ads that started appearing late last year. I haven’t been able to find it anywhere on the net, finally got one of the storyboards here. […]
On the right track
Saw the new Fastrack TVC on air – Shut up and Move On, but I didn’t see it there first. Fastrack is a brand whose communication i try to […]
Who let the dog out?
When Vodafone took over Hutch, many were concerned about the pug. But this put everyone’s concerns to rest. However, a lot of communication after that was dogged about its non – […]
IPL – Can we have some cricket please?
Notice, that its not a break from cricket. Mine is almost a contrarian stance from the cricket pundits as well as a section of the players and viewers who feel […]
Reach out
Last week, I read an article that gave the ‘share of the pie’ picture of different media in India. As expected, print is still king, though TV is fast […]