Ideal
..for everyone concerned, is what the new ‘Idea Rocks India’ campaign looked like to me. Idea is taking Shaan to some 20 towns across India, and the contest is […]
Miscellaneous 2.0
Since 2.0 has been liberally used to portray any improvement/new version, i thought it made a good post headline :). On a sidenote, i even saw ‘Family 2.0’ in […]
Knowing the Pulse
Saw the new Bajaj Pulsar ad? I did too, and exept for the music, it didn’t do too much to me. So i asked a few guys who like […]
Spacing Out
So, MySpace is planning a formal launch in April. I had written about them earlier, when they were doing the Campus Star thing with Channel V. Maybe the idea […]
Dotty
There was this nice game we used to play as kids – join the dots. The context? Unless you’ve been living in a cave without a cable connection, the […]
There’s a little bit of social networking in….
For all those who’ve been good and watching TV, the source of that one should be a lollipop. There are some 4-5 ads of AOL doing the rounds, which […]
Add Sense
Read a very nice article today on rediff, about Google’s nine innovation rules. Coming from Marissa Mayer, VP of search products and user experience, it underlines why Google’s offering […]
Kkyunki Everyone is Doing It
So if I’m a good brand manager, I should be doing a viral too, that seems to be the rationale behind virals these days. I’d written about it a […]
Coke and Bull
At the risk of being questioned about what i had for breakfast or about my recent smoking habits, i have decided to post this absurdity. Saw the new Coke […]
Virginity
In this great land where virginity does command a premium, Richard Branson does a tango with Tata Teleservices to offer Virgin mobile to the ever growing Indian mobile subscriber population. The […]