A response to Facebook’s shrinking organic reach
Facebook’s plummeting organic reach has prompted several questions on whether it makes sense to continue investing in a presence on the platform. The short answer is still yes, and […]
Agile @ Scale
Prelude I think I used ‘dis-aggregated social network‘ on this blog for the first time in 2009, referring to Google’s basket of services that were connected relatively flimsily then. […]
The era of wearables
In the post on the Internet of Things last month, I’d mentioned two narratives on social products that I considered were working in tandem to shape the future of […]
An Internet of Things narrative
Towards the end of last year, I’d written a post on the ‘social product‘. Its premise was that given social’s conversion to media, the opportunity for fulfilling social’s initial […]
A new medium
I haven’t taken you outside of the blog in a while, but here goes. LinkedIn recently opened up its publishing platform, and since it’s a contextually relevant platform to […]
The overhaul of currency
Back in 2012, in my first post on institutional realignment, I’d written this – “…my biggest hope is that the current currency of our lives – money – will […]
Brand, Journalism, Marketing
A few months ago, in The Future Of Owned Media and Can media become social enough?, I’d written about a marketplace model that would connect journalists and ‘buyers’. More recently, […]
@ #WIN14
BlogAdda and I go a long way back, practically to around the time they were born, and when I was asked to be a speaker at #WIN14, there really […]
Brand Agility
One of the movements that I’d mentioned in the drivers for brand/marketing in 2014 and beyond is agile marketing. In my mind, there are various factors that are contributing […]
Social’s second chance
For context, I believe the first chance was brand/marketing. That potential has pretty much been converted into a banal, mostly campaign oriented, traditional media (with better targeting thanks to […]