Brand, Marketing – 2014 and beyond
These are not really trends or predictions, it’s more a set of drivers and their impact on the domain of brand marketing. Technology: Disruption is an abused word, but […]
The evolution of work and the workplace
I spent Rajinikanth’s birthday at Jaipur, all thanks to one of my favourite bloggers – Kavi, who, in his official avatar, invited me to his organisation’s annual HR conference. […]
To be a content brand
I had a bit of an epiphany when I read this superbly written post on Snapchat and the nuances of storytelling. In my last post on the utility of a brand, I […]
The utility of a brand
After the ‘social product‘ post, the brand guy in me wanted to reconcile this evolution of the product with the brand story. After all, ‘network effects’, ‘purpose’, ‘community’ etc […]
The Social Product
A few days ago, I read this post that cited studies on consumer sentiment (US, UK) about brands being present on social media. There are plenty of interesting perspectives […]
A culture of innovation
More than four years ago, I’d written a post juxtaposing product and consumer life cycles wondering how products could evolve, yet be relevant to users at various stages of […]
Social @ Myntra – Part 2
continued from Part 1 Creating, correcting and maintaining brand perception and resolving customer issues were fundamentally the objectives when operating in the customer care and brand domains respectively. But […]
Social @ Myntra – Part 1
Over and out @myntra 🙂 — manu prasad (@manuscrypts) September 30, 2013 [The intent in writing this is manifold – primarily my obsession for chronicling, and it being my […]
That’s the plan for now
This ‘what could have been’ post on FB Platform and the broader theme of ‘move fast, break things’ made me think about planning – brand as well as business, how […]
Can media become social enough?
A few days back, it was reported that Facebook now had a million active advertisers, and that LinkedIn has 3 million company pages. I’ll let that sink in, in […]