Brands and the Personal API
Lifestreaming and I go way back, at least 5 years. 2008 was when I wrote about it first, though the experiments had started earlier. Most of the services I’ve […]
For brands to make it….
At #SBS2013 Jeff Dachis posed an interesting thought, captured by Gautam in this tweet. “The shift is also going to be from “owning” to “sharing” goods and services, don’t […]
@ Social Business Summit
I was quite thrilled to be invited to speak at the Mumbai version of the Dachis Group’s Social Business Summit – not just because of my awesome co-speakers, but because […]
A new brand narrative
Dove’s immensely viewed ‘Real Beauty’ video has sparked a parody and many debates including how the content would (or would not) help sales. But what it actually reminded me […]
All ideas are equal, some more equal than others…
(via Threadless) A conversation in office on an unrelated topic led me to ask this question on Twitter. A conversation made me think – are we more ok with […]
The more things change….
Just a couple of weeks back, I’d written about influence and context, and last week the twitterverse had some excitement delivered courtesy Disney. I couldn’t experience it first hand, […]
Influence & Context
Last week, I read two stories on influencers on sites that influence me. đ Since that’s a topic that has been seen here before (1,2,3) and it’s been a […]
Project Lead
My earlier post on media consumption fragmentation also made me think of the other side – the creation perspective. Despite the hubbub of “integrated campaigns”, some platform, more often than […]
Confessions of a ‘social worker’
It’s raining discounts and practically everything is on ‘Sale’, except probably Trivortex bangles! At Myntra, we’ve been having an ‘I Love Sale’ campaign running since January. While we have […]
Search me..
I was quoted in a recent Social Samosa post – on Facebook Graph Search. Do check it out on their website, it has useful thoughts from various others as […]