(In the News) Self Declaration : Advertising in India
Context The self declaration directive by the Supreme Court has created a mini tsunami in the advertising world. Starting June 18, 2024, all advertisers and advertising agencies have to […]
3 reasons why a Fractional CMO for startups is a great idea
Does a Fractional CMO for startups make sense for founders? Typically, when a startup has raised some funding, the founder’s intuition, when it comes to marketing, is to hire a […]
Startup Growth: How a Fractional CMO’s full funnel, 4 stage approach can help
While startup growth is a buzzword, different startups have different renditions of it. That in itself is fine, but limiting it to simply say, performance marketing is suboptimal for […]
The Definitive Content Strategy Guide for startups: A Fractional CMO’s 6 step process
A well-thought-through content strategy can be of great help in creating ‘pull’ for a brand. There are three critical points to note though. One, ‘content’, is a very generic […]
Brand Strategy for startups : 5 ways a Fractional CMO can help
Many people equate a television ad, or social media content, or even a tagline for a brand strategy. While all of these are possible elements, you still need a […]
Decoding the rise of millennial investors, with ET Now
From being part of the BTS Army to getting nostalgic about Backstreet Boys, millennials are a diverse cohort, and have many sub-segments. Based on the recent CAMS report, ET Now gave me […]
Brands, Activism & Morality
Across the world, inequities are becoming more stark, and increasingly, brands are being pushed to move from activism to action. Where do things go from here for a business and its communication, for us as consumers, and for (some of us) as marketers?
Linking learning & labour
I’m a huge Asimov fan, and am constantly amazed at how he was able to have a perspective of the future on multiple fronts. I was reminded of two […]
Social Nextworks
The impending death of Orkut (2004-2014) made me think of the evolution of social networking and its transience. Orkut lived ‘only’ for 10.5 years, and this is despite being part […]
Social’s second chance
For context, I believe the first chance was brand/marketing. That potential has pretty much been converted into a banal, mostly campaign oriented, traditional media (with better targeting thanks to […]