A digital multiverse
The metaverse is increasingly becoming a frontier for tech companies to deploy the narrative that suits them. Even as AR and VR tease out the various possibilities, what could it all lead to?
Brands, Activism & Morality
Across the world, inequities are becoming more stark, and increasingly, brands are being pushed to move from activism to action. Where do things go from here for a business and its communication, for us as consumers, and for (some of us) as marketers?
The future of Fintech marketing
First published in ET Brand Equity Fintech is one of those small words that contains worlds. Just like marketing. While the former could be payments, lending, insurance, wealth management, […]
The brand protocol
I have spent a few posts thinking about this concept – the ‘why’ in Scarcity Thinking in Marketing and Feels & Fields in Marketing and some of the ‘what’ in Brand […]
Brand with a world view
In Feels & Fields in Marketing, I had written about my view that the sustainable advantage in data driven marketing over the long term might be lesser than an […]
Information & Interfaces
I’m still stuck on the narrative of consumption – both on the intent and interest front, as I wrote in Intent, Interest & Internet Dominance, as well as on […]
A shift in the world order
(via) It has been a while since I wrote about nation states, or notion states as I call them. Now is not really a good time to bring this […]
The transience of consumption & marketing
Rajesh wrote a very interesting post recently on ownership, and how it would impact brand/marketing/purchase. My own view of ownership has undergone a massive change in the last couple […]
Change Strategies
It was mid last year when I wrote The Change Imperative, which was as much a note on massively changing business dynamics as it was a note to self. […]
An Interweb of Things
Since the time I wrote An Internet of Things narrative, its trajectory and pace has seen tremendous acceleration, to an extent where TC has claimed that it has reached escape […]