Good cop, bad cop
Identity in era of social media proliferation was something I brought up in last week’s post. Since then, my office has shifted, and I have to travel a little […]
Enterprise, Consumer, Interface
Facebook’s new Groups at [university] feature, which allows users to create groups that are only visible to those with the relevant and authenticated .edu address, is probably the social […]
Branded Spikes
While waiting for the cognitive teardown of the immensely viral Kolaveri (like this Angry Birds one) in the form of either ‘What we can learn from’ or ‘How to […]
Coffee and brand stories
One of the best Indian brand stories I have seen in recent times is Chetan Bhagat. He has pretty much nailed the product, price and promotion, and gets better […]
Brands, Identity and Consistency
So, Google+ kindly consented to host brands and organisations on the platform (announcement) and immediately gave examples of pages already available. These include Pepsi, WWE, Burbery and so on. The […]
Building brand stories
There was a superb post at Misentropy last week on story-telling that opened up new perspectives for me on that art, and science, especially the last few lines on […]
Gamification – Level 3
I ended last week’s post comparing the previous season’s buzzword ‘social media’ with gamification, and the need for brands to evolve their own way of utilising it. Though it’s […]
Gamification – Level 2
I’ve spent quite some in the last week exploring gamification – going through documentation and perspectives that have been shared online. While there’s a simplicity in the basic concept, […]
A Brand’s new story
Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read […]
Social : Means or Outcome?
In the last few weeks, I have had several interesting conversations on the subject of social’s utility to brand building. I realised that I often veered towards building the […]