Go-to-social media
A few weeks back, I’d mentioned Tac Anderson’s ‘3 types of social media strategy‘ . To quickly summarise, the first is the ‘toe-in-the-water’ approach (not really a strategy), the […]
Online Segmenting and segregating
We’ll start the thought from the easiest place. Facebook. đŸ™‚ From industry leaders quitting Facebook to TC stating that media attacks on FB are getting out of hand, to […]
Brand Privacy
The implications of Facebook’s recent moves are still gobbling up most of the virtual column space available. From discussions happening in my own set of connections, it does seem […]
Early Bird Rewards
At least two major virtual happenings, one that has massive implications on the future of the web, and the other, slightly more subdued, but not lacking in potential. The […]
In duress
A few days back, when I met Balu and Conall, we happened to talk about the lifecycles of services (Twitter and Foursquare was the context) and then discuss whether […]
Brands – Interesting vs Popular
These days, Reader is helping me find a balance that contains both ‘interesting’ and ‘popular’ content. I came upon a very interesting post on Reader via Mahendra Palsule, which […]
Effective Cause
The Pepsi Refresh project is something I keep bumping into, inside this blog, as well as conversations outside. I admit to a bias towards it, because I somehow sense […]
Brands and consumer social influence
Sometime back, I had read a post on Inquisitr very interestingly titled “Let’s bring some reality to this social media game“. Although my expectation of reality was slightly different […]
(Non) User Generated Content
World AIDS Day – a humble contribution Much to the brand’s credit, they RT ed my work, on Twitter. And that little stunt led to the image being viewed […]
A Dunbar’s number for brands?
Seth Godin had a very good take on the Dunbar Number recently in the context of connections made on Twitter and Facebook. (Wikipedia: Dunbar’s Number is a theoretical cognitive […]