Strategy - Manu Prasad

Advertising Brand Digital Social Media Strategy November 12, 2009November 12, 2009

Twitter lists, Social Search and brand content distribution

So its been quite a while since Twitter lists launched, and the ego seems to have stopped trending now. The open API means that we can hopefully see a […]

Brand Digital Social Media Strategy October 1, 2009October 1, 2009

Brand Chats – Google & Godin

Last week, Seth Godin’s company Squidoo launched “Brands in Public” (BIP from now), a service which creates pages -‘public-facing dashboards’ that aggregate conversations about brands on Twitter, YouTube and […]

Advertising Brand Digital Social Media Strategy September 10, 2009September 10, 2009

Social deluxe

Sometime back, Mashable had an interesting post on luxury brands and social media. While a few points were raised on the challenges, the one that interested me most was […]

Advertising Brand Digital India Social Media Strategy September 3, 2009September 3, 2009

Big brands, small ideas

I ended last week’s post with a note that social media services provide brands a way of having their lifestream online, and weaving themselves into the consumers’ context. Last […]

Advertising Brand Digital India Social Media Strategy August 24, 2009August 24, 2009

Bloody cool. They’ve earned it. Cheers.

Ok, that was a fairly long and (to some of you) meaningless title, but that was the only way I could think of, to connect the three brands whose […]

Advertising Brand Digital Social Media Strategy Work & Org Culture July 23, 2009July 23, 2009

Brands – Maturity, Transparency, Objectivity

On the day that gay sex was made legal in India, I had wondered aloud on Twitter, whether condom brands like KS, Moods or even a deo brand like […]

Brand Digital Social Media Strategy June 15, 2009June 15, 2009

Its trending, trending..gone

Much of last week’s discussions online revolved around some interesting news about, well, Twitter 🙂 . From the Twitpocaypse scare (“it will happen because the unique identifier –a signed […]

Advertising Brand Digital India Strategy June 1, 2009June 1, 2009

Inside Intel

A video that was shared yeterday on Facebook by a friend got me to check out Intel’s latest global campaign – Sponsors of Tomorrow. I then remembered that a […]

Advertising Brand Digital Social Media Strategy April 27, 2009April 27, 2009

Social Media – beyond strategy

Unilever CMO Simon Clift, at Ad Age’s Digital Conference, spoke about the increasing role of social media in brand management, and said that the internet allows consumers to hijack […]

Brand Digital India Social Media Strategy Work & Org Culture April 10, 2009April 10, 2009

“Bridging the Social Media Divide”

There’s this hashtag on Twitter – #bsmd, which stands for “Bridging the Social Media Divide”. The first meeting was hosted by Pinstorm, and discussed (according to the Pinstorm blog) […]