Social Branding (3 of 3)
I’d mentioned in my last post on the subject, about a study which showed that 93% of online Americans wanted companies to have a social media presence, and believed these […]
Twitter Updates
While the last post covered some ground in terms of social media, an entity which was conspicuous by its absence was Twitter, perhaps the social media tool that I […]
Leaps of faith
The new Samsung TVC, starring Aamir Khan has been airing for sometime now, and I’m still trying to figure out exactly what it means. I’m okay with a brand […]
Copy Paste
There was an interesting piece I read about the way Cuil, the new search engine I’d written about earlier. In that post, the author compared Cuil to toilet paper, […]
Mark Up Pricing?
It’s been just over a month since Facebook wrested the #1 position from MySpace in terms of unique visitors to the site. That’s in spite of being only about […]
Brand Manager 2.0
Disclaimer: I promise to work on the 2.0 fetish -#7 here I’ve always been a fan of this thought – ‘the tyranny of the big idea‘. This is also […]
Any Ideas?
Reading this post today, on how Tata Sky and Dish TV have both partnered with matrimony portals -Bharat Matrimony and Shaadi.com respectively, in the space of a single day, […]
Marching to different beats
I read an article today on LiveMint, which deals with creating UGC for TV and Radio. Well, for starters, I think its already being done. The polls, the debates […]
Tata Shy?
I saw an ad for Tata Sky yesterday for one of their in house channels – Active Darshan. That, coupled with the announcement of Aamir Khan being made brand […]
Mass among the Niche
An interesting post here sparked off an even more interesting discussion on twitter, which made me think about online entities’ relationship with mass media in general. The above post […]