The purpose of brand
The Guardian had an interesting post recently, titled “Brand is becoming meaningless“, it (brand) is being replaced by a company purpose that the organisation can rally around. Yes, there […]
Old bottles, new wine
I recently contributed a column in Pitch on the role of mass media in building ecommerce brands. You can catch it here.
The IoT battlefield
The last time I wrote about the Internet of Things, I hoped for an application layer that could sense and collect data and convert it into use cases. In […]
Change Strategies
It was mid last year when I wrote The Change Imperative, which was as much a note on massively changing business dynamics as it was a note to self. […]
An Interweb of Things
Since the time I wrote An Internet of Things narrative, its trajectory and pace has seen tremendous acceleration, to an extent where TC has claimed that it has reached escape […]
Changing brandscapes
Recently, I was part of an interesting round table discussion organised by afaqs and IBM around “Technology in Marketing“. While we did stick to the subject, in my mind, […]
The Agency Experience
Last Thursday was my first anniversary at GroupM, and the next day was my last there. A short tenure, and one year in an agency is too less a […]
Culture Architecture
Despite several posts on ‘culture‘, of the four Ps I’d mentioned in the Agile @ Scale post, ‘People’ is a topic that has gotten the least attention here in […]
Platform Principles
Though not by design thus far, I have actually been expanding on the 4P (planning to add one more) framework I wrote about in Agile @ Scale. The attempt […]
Revisiting brand purpose
I had almost completed a post on brand purpose when I came across this. I have realised that in my personal life, even ‘what you want most’ is a […]