Strategy - Manu Prasad

Brand Strategy January 29, 2014January 29, 2014

Brand Agility

One of the movements that I’d mentioned in the drivers for brand/marketing in 2014 and beyond is agile marketing. In my mind, there are various factors that are contributing […]

For context, I believe the first chance was brand/marketing. That potential has pretty much been converted into a banal, mostly campaign oriented, traditional media (with better targeting thanks to […]

Brand Content Marketing Digital Social Media Strategy January 1, 2014January 1, 2014

Brand, Marketing – 2014 and beyond

These are not really trends or predictions, it’s more a set of drivers and their impact on the domain of brand marketing. Technology: Disruption is an abused word, but […]

Brand Business Future Social Media Strategy Work & Org Culture December 18, 2013August 3, 2023

The evolution of work and the workplace

I spent Rajinikanth’s birthday at Jaipur, all thanks to one of my favourite bloggers – Kavi, who, in his official avatar, invited me to his organisation’s annual HR conference. […]

Brand Digital Social Media Strategy December 4, 2013December 4, 2013

To be a content brand

I had a bit of an epiphany when I read this superbly written post on Snapchat and the nuances of storytelling. In my last post on the utility of a brand, I […]

Brand Social Media Strategy Work & Org Culture November 20, 2013November 20, 2013

The utility of a brand

After the ‘social product‘ post, the brand guy in me wanted to reconcile this evolution of the product with the brand story. After all, ‘network effects’, ‘purpose’, ‘community’ etc […]

Brand Business Social Media Strategy November 6, 2013November 6, 2013

The Social Product

A few days ago, I read this post that cited studies on consumer sentiment (US, UK) about brands being present on social media. There are plenty of interesting perspectives […]

Brand Strategy Work & Org Culture October 23, 2013October 23, 2013

A culture of innovation

More than four years ago, I’d written a post juxtaposing product and consumer life cycles wondering how products could evolve, yet be relevant to users at various stages of […]

Brand Digital Personal Updates Social Media Strategy October 9, 2013October 9, 2013

Social @ Myntra – Part 2

continued from Part 1 Creating, correcting and maintaining brand perception and resolving customer issues were fundamentally the objectives when operating in the customer care and brand domains respectively. But […]

Brand Digital Personal Updates Social Media Strategy October 2, 2013October 2, 2013

Social @ Myntra – Part 1

Over and out @myntra 🙂 — manu prasad (@manuscrypts) September 30, 2013 [The intent in writing this is manifold – primarily my obsession for chronicling, and it being my […]