That’s the plan for now
This ‘what could have been’ post on FB Platform and the broader theme of ‘move fast, break things’ made me think about planning – brand as well as business, how […]
Can media become social enough?
A few days back, it was reported that Facebook now had a million active advertisers, and that LinkedIn has 3 million company pages. I’ll let that sink in, in […]
Brands and the Personal API
Lifestreaming and I go way back, at least 5 years. 2008 was when I wrote about it first, though the experiments had started earlier. Most of the services I’ve […]
For brands to make it….
At #SBS2013 Jeff Dachis posed an interesting thought, captured by Gautam in this tweet. “The shift is also going to be from “owning” to “sharing” goods and services, don’t […]
@ Social Business Summit
I was quite thrilled to be invited to speak at the Mumbai version of the Dachis Group’s Social Business Summit – not just because of my awesome co-speakers, but because […]
A new brand narrative
Dove’s immensely viewed ‘Real Beauty’ video has sparked a parody and many debates including how the content would (or would not) help sales. But what it actually reminded me […]
Project Lead
My earlier post on media consumption fragmentation also made me think of the other side – the creation perspective. Despite the hubbub of “integrated campaigns”, some platform, more often than […]
With great data…
LinkedIn’s article curation is improving very well in my case. What I particularly like is the dash of serendipity in the list. One of the articles I recently read […]
Social v2.0.1.3
I really avoid writing “trends for 20xx”, but towards the end of last year, I jotted down a few things for an article. Same thoughts, but I expanded a […]
Servility or Clarity?
Trendwatching’s October brief – Servile Brands, reminded me of a favourite OTA which was generating some buzz recently for publicly firing its PR agency. (enough clues, but no names […]