Branded Content.. Returns
Branded content is making a comeback, I think. I call it a comeback because I noticed quite a few posts in the last few days, but this is something […]
Mean better than average?
BBH Labs offered some excellent perspective in a post titled ‘Mean Brands‘ a few days ago, which pointed out that when brands are asked to be more human online, […]
Transmedia and popular culture
Last week, I chanced upon Coldplay’s latest comic-video. It’s apparently a prequel to a six-part comic which can be pre-ordered at the Coldplay Store. There’s also a live concert […]
The Things that FB Connect Us
Facebook’s ad film, released last week, reminds me of its redesigns – I hear it getting dissed across the web, starting with the place I saw it first. (check […]
The price of influence
Speaking of trust, between a corporation and consumers, one of the earliest controlled version of ‘outsourcing’ it was celebrity endorsements. I use ‘controlled’ because organic WOM is not really […]
Brand experiences
Twitter’s event based hashtag pages (as opposed to brand based) made me think about brands as experiences. In another era, the ‘experience’ was restricted to a limited number of […]
Deconstructing a viral
Google’s Project Glass demo was the best product demo I’d ever seen. The sheer possibilities with such a device was amazing, but in essence, it was the theatrics that […]
The Zeroth Place
When I read this post on how Starbucks was turning itself into a tech company and how it is increasingly using digital tools to interact with consumers to adapt […]
Master Class
Last week, I read a profoundly insightful post at Gaping Void, titled ‘On Mastery‘. The post seeks to answer (in Hugh’s own words) ““Success”. What does it take to […]
Building Brand Frameworks
It was an interesting coincidence that a couple of weeks back, around the time I posted on brand building and the effects of instant gratification (largely in the context […]