A Brand’s new story
Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling. And you can read […]
Cause and Effect
My fandom relationship with the Pepsi Refresh Project has resulted in a few interesting conversations on this blog, this CSR one being the pick. As Surekha's comment says, this […]
Button Mania
Since the Skybags driven conversation on Twitter a few weeks ago (related posts by L.Bhat and Karthik) I have wondered about the presence of Facebook/Twitter icons in print ads. […]
Plead Blue
<context> I missed the Twitter debate, but it was still interesting to see the two perspectives shared by Karthik and L.Bhat on Nike’s ‘Bleed Blue’ campaign. Bhat’s initial post […]
While on contextual reputation…
Though I don’t answer much on Quora, I am quite a gawker and vote up answers too. One feature of Quora that I found extremely interesting and useful (and […]
Hairsay
So, the Old Spice manĀ increased the sales of the product. Now we can renew the debate on the efficacy of social media on the bottom line. We obviously […]
Influence Cycles
The term ‘influencer’ is a recurring one in social media. Mahendra had a tongue-in-click post last week on the subject, and Surekha and I ended up taking it on […]
Go-to-social media
A few weeks back, I’d mentioned Tac Anderson’s ‘3 types of social media strategy‘ . To quickly summarise, the first is the ‘toe-in-the-water’ approach (not really a strategy), the […]
Early Bird Rewards
At least two major virtual happenings, one that has massive implications on the future of the web, and the other, slightly more subdued, but not lacking in potential. The […]
People, Organisations, Media
Shashi Tharoor. Sachin Tendulkar. The connection is not just the initials, but also VISA. Get it? š So, anyway, Tharoor’s tweets (again) created a minor ‘controversy’ and I observed […]