(Non) User Generated Content
World AIDS Day – a humble contribution Much to the brand’s credit, they RT ed my work, on Twitter. And that little stunt led to the image being viewed […]
Brand equity in real time
Media Post reports that Yahoo’s latest campaign caused its perception among U.S. adults to fall steeply – apparently, YouGov’s BrandIndex, which tracks daily consumer perception of brands, found that […]
Social Inside
There’s quite a funny video that has got almost 50,000 views by now on YouTube. It is titled ‘The Social Media Guru’, and in case you haven’t seen it […]
Big brands, small ideas
I ended last week’s post with a note that social media services provide brands a way of having their lifestream online, and weaving themselves into the consumers’ context. Last […]
Bloody cool. They’ve earned it. Cheers.
Ok, that was a fairly long and (to some of you) meaningless title, but that was the only way I could think of, to connect the three brands whose […]
Mob bile
Facebook recently launched Live Stream Box, which allows webmasters to stream relevant real time status updates on their site. Users can log in with Facebook Connect and post updates […]
Beyond run-of-the-mill
..and I took a look at the last few posts and realised, that the excitement of the Facebook -Google- Twitter three way fight was making me obsessed, and I […]
Inside Intel
A video that was shared yeterday on Facebook by a friend got me to check out Intel’s latest global campaign – Sponsors of Tomorrow. I then remembered that a […]
Zoozoology..and more
The jury is still out (and perhaps permanently so) on who actually won the IPL – the fake IPL player or the Zoozoos. Both massively popular, they even have […]
What’s on TV? The Internet
The confluence of web and TV has been a topic of discussion for quite sometime now. The initial version of Web TV- with a set top box and keyboard, […]